There are a lot of visually amazing websites out there. They make use of the latest and greatest technology. They use flash animation like no others. They capture your undivided attention…for about 10 seconds, and then what?
How do you stop the animation? Where is the navigation bar so you can find the information you were searching for?
Just because a site looks amazing doesn’t mean it is an amazing site. Design and usability must compliment each other.
http://www.joneschijoff.com/ is an example of a confusing site. A visitor to this site will lose interest when they can’t find their way around.
http://www.start-the-change.org/ is an example of a visually nice looking site but what is it? Why can’t you click on anything? How long does this intro video go on for?
Some of the most often used websites have very minimal UI designs. Facebook, Craigslist, and Google are three that come to mind which rely on a very light interface. When you decide it is time to make your presence felt on the internet and start planning your site, make sure you have a reason for your design.
Contact me today to see how I can help you get started with your website or help you update your current one.
